Infoflows Corporation Launches Fedmarksm Platform
– Fedmarksm provides first full Digital Asset Protection System to Photographers and other digital content owners –
Redmond, WA – January 17, 2007 Infoflows Corporation today announced the launch of its Fedmark Platform. Built on cutting edge technology, “Fedmark” is focused on an innovative approach to tracking, legal control and recovery of online assets by content owners. Fedmark will be initially available to the stock image and video market in early 2007 and then will expand into other market segments including music and software.
“For the first time in history, a content owner can identify where its content exists anywhere on the web at any time. In one stop the content owner is empowered to protect it and recover revenue if the intellectual property is being illegally used” stated Steve Stone, Founder and CEO of Infoflows Corporation. “With the increasing trend toward piracy and improper use of proprietary content on the internet, Fedmark will present a huge value proposition for existing owners of stock photography, video and other digital media. Fedmark will offer content owners the most comprehensive self-protection option on the market today.” It is currently estimated that in the stock image industry alone, 25% - 50% of all images are improperly used.
Stone continued, “In a beta pilot conducted in 2006, one Fedmark crawl returned over 500 instances of unlicensed photographs being pirated by one end user. Needless to say our beta client was thrilled with this outcome and was able to act upon our results to obtain an injunction and judgement.”
Utilizing the patented Handle System created by the Corporation for National Research Initiatives and its founder, Robert Kahn (widely credited for his work in bringing us the Internet), the Fedmark Platform is a system for managing licensed material in digital form. It uses CNRI's Handle System technology for uniquely and persistently identifying, managing, and tracking digital objects. Kahn stated, “The opportunity to bring this well tested and powerful technology to consumers by adapting it to the Fedmark Platform should provide significant value to anyone choosing to use it.” Dr. Kahn serves as a technical advisor to Infoflows.
Supported by an easily managed user interface, the most powerful internet crawl technology available, and a dynamic visual search capability, Infoflows believes that Fedmark will become the standard for intellectual property protection for all forms of digital objects – be they stock images, video clips, audio files, or software applications. Support for the comprehensive technology offering includes a detailed reporting tool and compliance services.
In addition to protecting content owners, the Fedmark Platform also provides the ability for anyone who would like to use an image or other digital content and find its owner to easily do so. The launch of the Fedmark platform is the first pillar of a comprehensive strategy by Infoflows to solve the pending problem for content owners created by Orphan Works legislation.
Infoflows (www.infoflows.com) is a software and services company focused on digital object recognition, licensing and copyright through advanced internet crawling and search technology. Infoflows technology can monitor and validate licenses for audio, video or any other information object used on the internet. Our technology also allows customers to self monitor their licensed intellectual property. Led by recognized technology entrepreneurs, Infoflows is a privately held company headquartered in Sammamish, Washington.
Contact: Megan Kahn
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